/* */ Marketing | Classic Tim

How do you get an 85% open rate for your email campaigns?

It's pretty simple actually, but you're not going to like it.  You'll have to piss a few people off and be ok with receiving emails from people saying they are "marketing professions who almost didn't even open this email" and that you are "an idiot who has no idea how to send marketing emails." Here's what you have to keep in mind.  First, you are only writing your emails to your ideal customer.  You are NOT trying to make the…

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Validating Your Market

Google Trends graph of Catan and Settlers of Catan

Having a cool new product isn't enough, people need to want it too.  If you are introducing a new product or service that people don't even know they need you will be spending most of your time educating your customers as to why they would need your product or service in the first place.  Educating consumers is an extremely costly and difficult process and you should avoid it whenever you can. Instead, validate your target market before you invest a…