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Validating Your Market

Google Trends graph of Catan and Settlers of Catan

Having a cool new product isn't enough, people need to want it too. ¬†If you are introducing a new product or service that people don't even know they need you will be spending most of your time educating your customers as to why they would need your product or service in the first place. ¬†Educating consumers is an extremely costly and difficult process and you should avoid it whenever you can. Instead, validate your target market before you invest a…

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